This book cracks the code of marketing to the New Chinese Consumer--all 1.3 billion of them. Marketers of some of the world's leading brands come to China without any clear understanding of their new audience. But the same rules do not apply in China. Doctoroff delves into the psychology of contemporary Chinese consumers to explain the importance of culture in shaping buying de...(展开全部)

This book cracks the supposedly indecipherable code of marketing to the New Chinese Consumer--all 1.3 billion of them. It distills what Tom Doctoroff has learned over the past eleven years in Greater China with JWT, one of the region's largest advertising agencies.Marketers of some of the world’s leading brands come to China with mistaken ideas of how to apply Western thinking ...(展开全部)

在线阅读本书 This book presents the powerful and proven Solution Selling[registered] process, updated for today's high-speed, higher-pressure sales challenges The original "Solution Selling" rewrote the rules for the sales profession. Today, the revolutionary yet practical Solution Selling method remains the primary selling process for salespeople competing in every industry around ...(展开全部)

在线阅读本书 This book presents the powerful and proven Solution Selling[registered] process, updated for today's high-speed, higher-pressure sales challenges The original "Solution Selling" rewrote the rules for the sales profession. Today, the revolutionary yet practical Solution Selling method remains the primary selling process for salespeople competing in every industry around ...(展开全部)

Today China is a critical player in the global marketplace, but there is still widespread confusion about what really makes the country tick - even the Chinese have difficulty explaining their own "Chineseness" to outsiders. In What Chinese Want, China expert Tom Doctoroff posits that China’s distinguishing traits explain the country in profound ways, including: *Connection to ...(展开全部)

Today China is a critical player in the global marketplace, but there is still widespread confusion about what really makes the country tick - even the Chinese have difficulty explaining their own "Chineseness" to outsiders. In What Chinese Want, China expert Tom Doctoroff posits that China’s distinguishing traits explain the country in profound ways, including: *Connection to ...(展开全部)

China has enjoyed a higher growth rate for a longer period than any other nation to date, but a new consensus is emerging that China is now facing a crucial turning point. This volume is unprecedented in bringing together leading economists from China and the rest of the world to analyse the sources of economic growth, examine its changing conditions for future development, and...(展开全部)

【美】卡尔·萨根（Carl Sagan） 美国天文学家、科普作家、科幻作家。 艾萨克·阿西莫夫说生平只遇过两个人比他更为聪明，一个是计算机科学家马文·闵斯基，另一个就是卡尔·萨根，并推崇萨根为“历史中成功的科学普及家”。萨根提出让探测器搭载镌刻有人类问候信息的金属板和金唱盘，后者就是广为人知的“旅行者一号”和“旅行者二号”携带的“地球之音”唱片。康内尔大学荣誉校长评价说：萨根讲的题目是宇宙，而他的课堂是世界。萨根激发了无数人对科学和理性的热爱，为此他的墓志铭上写着：卡尔，你是我们在黑暗中的蜡烛。 译者简介： 丘宏义，普林斯顿高等研究院担任教授，尔后任职于美国国家航空航天局（NASA）担任天文物理与太空科学家长达35年，1969年荣获NASA荣誉杰出成就奖。

This new, expanded tenth edition of the best-selling guide to style is based on The Economist's own updated house style manual, and is an invaluable companion for everyone who wants to communicate with the clarity, style and precision for which The Economist is renowned. As the introduction says, 'clarity of writing usually follows clarity of thought.' The Economist Style Guide...(展开全部)

This new, expanded tenth edition of the best-selling guide to style is based on The Economist's own updated house style manual, and is an invaluable companion for everyone who wants to communicate with the clarity, style and precision for which The Economist is renowned. As the introduction says, 'clarity of writing usually follows clarity of thought.' The Economist Style Guide...(展开全部)